KENCTAD Champions Sustainable Innovation: Introducing GoodStill, Empowering Entrepreneurs, Closing the Fashion Loop

At KENCTAD, we believe that trade and development can be a powerful force for good. It’s not just about numbers and markets; it’s about empowering people, protecting the planet, and fostering a vibrant future for all. Today, we’re excited to announce GoodStill, a groundbreaking project that embodies these values and tackles a pressing global challenge: the unsustainable practices of the fashion industry.

The Fast Fashion Dilemma:

The world is captivated by fashion, but the glamorous facade often masks a harsh reality. The industry churns out clothes at breakneck speed, fuelled by a culture of disposability. This “fast fashion” model comes at a steep price: environmental degradation, resource depletion, and exploitation of vulnerable communities.

Introducing GoodStill:

GoodStill is not just a brand; it’s a beacon of hope. We empower aspiring entrepreneurs in developing countries to launch thriving second-hand fashion businesses, breathing new life into pre-loved clothes and closing the loop on the textile industry.

Empowering Entrepreneurs, Transforming Communities:

Through GoodStill, we:

  • Equip individuals with the tools and knowledge to build sustainable businesses through curated clothing batches, business training, and mentorship.
  • Divert pre-loved clothes from landfills, extending their lifespan and minimizing the need for new garment production, thereby reducing the environmental footprint of the industry.
  • Promote ethical sourcing practices, ensuring fair wages, safe working conditions, and transparency throughout the supply chain, tackling the human cost of cheap clothes.
  • Foster entrepreneurial spirit and economic development, creating jobs and opportunities within local communities.

GoodStill aligns perfectly with KENCTAD’s mission:

  • Promoting inclusive and sustainable development: GoodStill empowers individuals, protects the environment, and fosters economic growth through responsible entrepreneurship.
  • Building resilient communities: We equip individuals with the skills and resources to build sustainable businesses, contributing to social and economic resilience.
  • Advancing good trade practices: GoodStill promotes ethical sourcing and responsible consumption, furthering responsible trade practices within the fashion industry.

Join us in Weaving a Sustainable Future:

GoodStill is just the beginning. By supporting this project, you’re choosing to:

  • Champion entrepreneurs and empower communities: Your support empowers individuals to build their own destinies while contributing to a healthier planet.
  • Close the loop on the textile industry: You’re making a conscious choice to break the linear model of “take-make-dispose” and embrace a circular future for fashion.
  • Drive positive change: You’re joining a movement that’s pushing the fashion industry towards sustainable practices and social responsibility.

Visit the GoodStill website to learn more, donate clothes, or connect with entrepreneurs. Together, let’s rewrite the narrative of the fashion industry, one thread at a time.

With GoodStill, KENCTAD is proud to stand at the forefront of innovation, weaving a future where fashion, entrepreneurship, and sustainability go hand in hand.


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